Falafell

Falafell started as homework. We wanted to understand game feel — why some taps feel crunchy and some feel dead — and decided the only honest way to learn was to ship a game people would actually play.

FIG. 01 — PLAYTEST NIGHT. THE SHOUTING WAS PART OF THE DESIGN.

Playtest nights got loud. The difficulty curve was tuned by ear — literally, by listening to which failures made people laugh and which made them put the phone down. We kept the ones that made them laugh. We learned more about animation timing in six weeks of Falafell than in a year of app work, and every app we've shipped since taps a little crunchier because of it.