Projects
The studio journal — what we built, in our own words.
3D Menu
A restaurant owner told us his guests kept sending plates back — they didn't know what they were ordering. So we spent eight weeks figuring out how to put every dish on the table in 3D, before the food arrives. The first demo night, a customer spun a lamb shank around twice and just said "oh — that's what it is."
FIG. 01 — THE FIRST SCAN RIG, BUILT FROM A LAZY SUSAN AND A DESK LAMP
WHAT HAPPENED →Mis-orders fell 31%. Twelve venues run it now, 40K scans a month.
Stride
Every habit tracker we tried made us feel guilty by Thursday. We built the opposite — a tracker that forgives a missed day instead of burning the streak. Designing "streak forgiveness" took longer than the whole rest of the app. Worth it.
FIG. 02 — THE WHITEBOARD WHERE FORGIVENESS RULES GOT ARGUED OUT
WHAT HAPPENED →Day-30 retention doubled after the redesign.
Servee
A neighbour spent three days trying to find a plumber, so we built the marketplace we wished existed — local help, booked in three taps, from people the neighbourhood already trusts.
FIG. 03 — LAUNCH NIGHT: THREE LAPTOPS, ONE TABLE, TOO MUCH COFFEE
WHAT HAPPENED →Thousands of jobs booked since launch.
Zaboor
Built for a community we belong to, not a market we sized. The first hundred users were friends and family — then their friends, then people none of us had ever met.
FIG. 04 — THE FIRST 100 USERS WERE ALL FRIENDS & FAMILY
WHAT HAPPENED →20,000 installs — opened every morning.
Cookie Jar
A journal for wins only — because someone on the team needed one, honestly. No streaks to lose, no metrics to fail. Just a jar that fills up with good days.
FIG. 05 — DAY 214 OF ONE USER'S JAR, SHARED WITH PERMISSION
WHAT HAPPENED →"The only journal I've kept past a week." — a review we framed.
Falafell
A game we made to learn game feel. People rage-quit it affectionately. We learned more about animation timing in six weeks of Falafell than in a year of app work.
FIG. 06 — PLAYTEST NIGHT. THE SHOUTING WAS PART OF THE DESIGN.
WHAT HAPPENED →"Rage-quit twice. Five stars." — an actual store review.
Scan Rig v2
We retired the lazy susan. The new rig scans a dish in 4 minutes instead of 40 — which is the difference between "pilot project" and "12 venues".
FIG. 07 — RIG V2. THE LAZY SUSAN IS IN A DRAWER, HONOURABLY DISCHARGED.
WHAT HAPPENED →Scanning cost per dish fell 90%.
Dusk site v1
The first version of this website, shipped in a weekend, rewritten with love since. You're reading v2 right now.
FIG. 08 — V1. WE KEEP A SCREENSHOT TO STAY HUMBLE.
WHAT HAPPENED →It worked. Then we made it better.
The first prototype
Three people, one table, a question: what should software feel like when humans make it? Everything above is our answer so far.
FIG. 09 — WHERE IT STARTED. THE TABLE IS STILL IN USE.
WHAT HAPPENED →Dusk Enterprise.
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