ENTRY 052025 · 2 MIN READ

Cookie Jar

Cookie Jar exists because someone on the team needed it, honestly. Every journal we tried wanted consistency, reflection, growth. We wanted somewhere to put the good days so they wouldn't evaporate.

Cookie Jar app early design exploration FIG. 01 — NO STREAKS. NO METRICS. JUST A JAR THAT FILLS UP.

So it does exactly one thing: you drop a win in the jar. No streaks to lose, no prompts to ignore, no analytics to disappoint you. A jar that only fills up. The person it was built for still uses it daily — and so, it turns out, do a lot of strangers.

Day 214 of a user's Cookie Jar FIG. 02 — DAY 214 OF ONE USER'S JAR, SHARED WITH PERMISSION
WHAT HAPPENED →

"The only journal I've kept past a week. 214 days." — a review we framed and hung above the desk.

— Elijah BUILT IT FOR HIMSELF FIRST, ADMITS IT NOW